PPC & Google Ads Management

PPC Campaigns Built Around Conversions, Not Just Clicks

SEO is the long game. PPC is for when you need visibility now a product launch, a seasonal push, or a new market you're testing before committing bigger budget.

Signs it might be time for PPC

1. You need visibility before your SEO gains have had time to build
2. You've run ads yourself before and can't tell whether the budget actually worked
3. You're launching something time-sensitive and can't wait on organic traffic

Where we run campaigns

Google Search and Display, Meta (Facebook & Instagram), LinkedIn, YouTube, and Microsoft Ads where it fits the audience whichever mix matches where your buyers actually spend time, rather than defaulting to whichever platform is easiest to set up.

Types of campaigns we run

Search campaigns for people actively looking for what you offer, display campaigns for broader brand visibility, shopping campaigns for eCommerce product listings, and retargeting campaigns aimed at people who've already visited your site but didn't convert the first time often the highest-return segment in the whole account.

How we approach it

1. Keyword and audience research before a single rupee is spent
2. Ad copy and creative matched to search intent, not generic templates
3. Landing pages that match the ad mismatched pages are the fastest way to burn budget
4. Granular targeting by location, device, interest, and behaviour
5. Weekly optimization based on cost-per-conversion and actual ROI, not just impressions

Who this is for

Businesses ready to spend on visibility now and willing to treat the first few weeks as a genuine test. It's a poor fit for anyone expecting a single campaign to fix a fundamentally broken website or offer PPC brings traffic, it doesn't fix what happens after someone arrives.

The honest part

PPC can get expensive fast in competitive categories, and the wrong keyword or landing page can spend your budget without producing a single lead. We treat the first few weeks of any campaign as a testing phase refining before scaling spend.

Common questions

What's a reasonable starting budget? It depends on how competitive your industry is, but we'll recommend a starting number based on your goals rather than a one-size figure, and adjust once we see real performance data.

Do you take a percentage of ad spend as a fee? Pricing details are discussed directly based on your plan and scope happy to walk through the structure on a call.

How quickly can a campaign go live? Once targeting, creative, and landing pages are ready, campaigns can typically go live within days the research and setup take longer than the platforms' own approval process.

Related: Performs best alongside Analytics & Reporting, so spend decisions are based on conversion data, not just click volume